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New: Schwarzkopf Keratin Color Permanent Hair Dye Color Cream, 7.7 Medium Auburn - professional quality hair color for women. This permanent hair dye provides rich, striking color for all hair textures and up to 100% gray coverage; the Keratin Color hair color formula was developed with professionals to provide professional-quality hair color at-home. Our 3-step Bond Enforcing System creates bonds and strengthens your hair, leaving your hair 5x stronger* after coloring, the Keratin Color pre-color serum primes the hair for an even color result and contains Vitamin B6 and Collagen, and the hair color cream delivers long-lasting vibrant color; enjoy rich, even color and for up to 8 weeks (based on 5 shampoos per week) and Keratin Color also reduces frizz by providing humidity resistance for 72 hours**. We recommend repeating the application of the hair dye every 4 weeks for even color from root to tip. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing professionally-inspired hair color at home, so for visibly healthy-looking hair in one application, try Schwarzkopf Keratin Color Permanent Hair Dye in shade 7.7 Medium Auburn - available now! (*Against combing breakage on damaged hair vs. a non-conditioning shampoo. ** vs. untreated hair in high humidity conditions.) 3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit (*against combing breakage on damaged vs untreated hair)FEELING SOFT AND SMOOTH: This professional hair dye leaves hair looking and feeling healthy, while also maintaining curl pattern for all hair texturesSTRIKING COLOR: The hair color cream delivers long-lasting vibrant color. Enjoy rich, even color and for up to 8 weeks (based on 5 shampoos per week)EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color resultPROFESSIONAL QUALITY: Professionally-inspired hair color for women developed with professionals, this formula creates visibly healthy-looking hair in one application and provides up to 100% gray coverage
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