Roses are red, violets are bruised, this could be the new color for you. Bruised Violet Super Cool Color transforms hair to a vibrant, dramatic deep purple that lasts between 10-50 washes. Our gentle and semi-permanent Super Cool Colors are suitable for all hair types.Use on lighter hair for fuller coverage, or on darker hair for a glossy tint. For more vivid results use on bleach blonde hair.Developed by international fashion colourist Alex Brownsell and used at our award-winning salons in London and LA.All Bleach London products are Vegan and PETA-Approved formulas. No bleach, peroxide, or Ammonia.One bottle covers root regrowth and shoulder length hair. If your hair's long, thick or it's your first time coloring, you'll need at least two bottles.