<p><strong>Value: </strong>$62<br><strong>Size: </strong>24 g, Full Size<br><strong>Product Type: </strong>Eyeshadow Palette<br><strong>Why You'll Love It: </strong>Consider this your ultimate neutral eyeshadow palette. It houses 20 buttery-smooth warm- and cool-toned hues that can be mixed and matched to dial up the drama or keep things au naturel. Plus, each 100% vegan and cruelty-free shadow blends in effortlessly and boasts impressive staying power (think: zero flaking or fading!).<br><strong>How to Use It: </strong>Sweep a soft matte shade all over lids, then add depth with a deeper matte in the crease. Press a shimmery shade on top for dimension.<br><strong>About the Brand: </strong>Inspired by a passion for makeup and the exciting energy of city life in London, the team at ICONIC LONDON knew they wanted to create on-the-glow products that made their customer feel as good as they look.</p>