After Midnight. Before Dawn. Mascara is a moment, and this duo lets you decide daily what you’re in the mood for. Get bold, defined lashes with After Midnight, a classic soft black. Or opt for a soft, natural look with Before Dawn, a rich new shade of chocolate brown. With either shade, the award-winning formula lengthens, lifts, and separates lashes without clumping, plus resists flaking or smudging for up to 12 hours. And the unique dual-sided wand? We tested over 100 to find one that acts like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, Limitless Lash removes easily with warm water—no scrubbing or tugging needed. It’s the moment you’ve been waiting for.