<p><strong>What it is: </strong>A weightless, moisture-soft matte lipstick with buildable coverage that delivers a blur of soft-focus color.</p><p><strong>What it does: </strong>Matte, totally reinvented. Delivering a blur of soft-focus colour, this weightless moisture-matte lipstick was developed to replicate a backstage technique: blending out edges of matte lipstick for a hazy effect. Its groundbreaking comfortable formula contains moisture-coated powder pigments that condition and hydrate lips. The result is the zero-shine look of a matte lipstick with the cushiony, lightweight feel of a balm. Fall for this soft-touch, misty matte kiss of colour. The comfortable formula provides immediate, all-day hydration, blurs lines and smoothes lips.</p><p><strong>Research Results: </strong></p><p>- In Consumer testing on 104 women after one week:</p><p>- 97% said it was comfortable throughout wear</p><p>- 97% said it left lips feeling soft and smooth</p><p>- 94% said it left lips feeling moisturized</p><p>- 97% said it felt weightless on lips</p><p><strong>How to use: </strong>Apply lipstick directly to lips. Reapply throughout the day as needed.</p>