<p><strong>What it is</strong>: A sinfully rich, cushiony balm that delivers 24-hour moisture with an addictive scent and velvety shine but no sticky after-feel.</p><p><strong>Who it's for</strong>: All skin types.</p><p><strong>What it does</strong>: It locks in moisture for soft, supple, healthy-looking lips. The rich, cushiony formula coats lips with a protective veil that smoothes and comforts on contact.</p><p><strong>Research results</strong>:</p><p>In an in-vivo test after one month:</p><p>- 100% of testers reported it immediately softened and soothed lips.</p><p>- 97% of testers said it immediately protected, nourished and comforted the lips.</p><p>- 97% of testers felt it smoothed the lip surface.</p><p>- 96% of testers felt it improved the appearance of dry lips.</p><p>- 93% of testers noticed their lips were immediately healthier-looking and more supple.</p><p>- 87% of testers said it prevented dryness and their lips felt strengthened.</p><p>- It is proven to lock in moisture and provide 24-hour hydration.</p><p><strong>How to use</strong>: Apply throughout the day when your lips need nourishment.</p>