New Balance 740 Shoes. The original 740 was the kind of daily runner that would be worn into the ground with heavy miles and bought all over again. This longtime fan favorite returns from the archives, poised to inspire a whole new generation of devotees. The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity. Whether you’re discovering, or rediscovering, the 740 is ready to become your next favorite shoe. ABZORB midsole absorbs impact through a combination of cushioning and compression resistance. Molded TPU 'N' logo. Reflective accents. Synthetic/mesh upper. Imported.