The Lifetime Ball is our first-ever toy — made from 100% natural rubber in Golden, Colorado and designed to prevent the very thing that started this company: a swallowed tennis ball. Built in collaboration with the original mind behind your dog’s favorite red rubber toy, it features our AirRidge™ Safety Design — contoured ridges that allow airflow if the ball gets stuck. The center channel doubles as a rope port so you can throw further (and keep your hands clean). It’s the same size as a tennis ball, so it works with your go-to launcher — but unlike tennis balls, it’s safer, tougher, and made to last a lifetime.