Hypoallergenic, fragrance-free, SLS-free, vegan, and cruelty-free. Features & Benefits Our gentle, hydrating, and volumizing shampoo will leave you with stronger, healthier-looking hair as it moisturizes and protects the scalp. Beautiful hair and healthy scalp should be cared for with a blend of ingredients to clean your hair and soothe your scalp at the same time, without stripping natural oils. Free from fragrance, dyes, parabens and other harsh chemicals, Cleure makes it simple by what ingredients we use in our formulas. Lightweight, volumizing and gentle, this shampoo adds shine and leaves hair feeling fuller. Moisturizes, nourishes, and cleanses thoroughly for hair that looks and feels healthy. Our goal is to soothe and nourish and bring about beautiful healthy hair with as few ingredients as possible. Cleure shampoo has a balanced pH of 4-5.5 Volumizing and gentle Adds shine and leaves your hair feeling fuller and healthier Free of harsh chemicals, helps calm irritated scalp  Note: Packaging may vary. Some old bottles say Volumizing on the front and some say gentle, hydrating, volumizing. These are differing names but we only carry one shampoo formula.