Bring out your best possible blonde with a daily shampoo that's designed to address the special needs of platinum blondes, ash blondes and every blonde in between. It's a 10 Miracle Brightening Shampoo for Blondes enhances highlights and refreshes golden hues with a gentle cleansing that protects against fading, retains color, and tones down brassiness. Ingredients: Please be aware that ingredient lists may change or vary from time to time. To confirm that an It’s A 10 Haircare product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging. Shea Butter: Rich in antioxidants and Vitamins A & E, it helps to moisturize and fortify the hair Panthenol: a highly effective moisturizer, fortifier and anti-oxidant Magnolia Flower Extract: contains potent conditioning benefits 10 Benefits: 1) Brightens highlights 2) Tones Brassiness 3) Helps nourish hair 4) Safe for everyday use 5) Conditioning formula 6) Increases shine 7) Improves elasticity 8) Moisturizing Lather 9) Enhances volume 10) Helps prevent breakage How to: Apply to wet hair with massaging motion.  Rinse thoroughly.  For maximum benefits leave lather on for 3 to 5 minutes.