For bright and sweet coffee lovers, our lighter 100% Kona medium roast coffee - Kona Bloom - comes from the same farm as our popular Kona dark roast called Kona Moon. It's a naturally sweet and floral Extra Fancy Kona coffee with tasting notes of jasmine, peach, honey, caramel, and toffee. Compared with coffees from other regions, like Ka'u or Maui, our medium - light roast Kona coffee beans have a smooth mouthfeel, and peach, jasmine, and cacao aromas. In contrast, both of our popular Ka'u coffees - Ka'u Morning Glory and Ka'u Wood Valley Single Estate - are brighter, akin to white wine, and our Maui coffee - Maui Mellow has stronger notes of roasted nuts. This Kona coffee is roasted to order with the roast day stamped on the bag. It's perfect for medium - light roast Kona coffee aficionados seeking naturally sweet & juicy coffees.