100% pure, fairly traded organic henna hair dye. Gives beautiful glossy natural colour, and increased volume.Permanent hair colour.100% pure and organic, certified by the Soil Association. Organic Henna plant powder to be mixed with water. Non-lightening (no bleach).Henna Red is suitable for colouring medium blonde to medium brown hair. Conditions and strengthens your hair giving a beautiful healthy shine.This henna dye is non-invasive, gently coating your hair shaft with a layer of colour. The final colour will partly depend on the colour of your hair underneath, making it lighter where your initial hair colour is light and darker where your initial hair colour is dark.On white/grey hair this Henna Red shade is likely to be an orange-copper colour. On dark blonde to light brown it is likely to be a beautiful rich auburn redhead shade. On medium brown hair it is likely to be a rich red/brown shade. On darker brown hair it is not likely to be a strong red but more of red undertone especially in strong light. If your hair is a salt-and-pepper mix of brown and white, then the overall effect will average out, with brown hair going an auburn or warm brown shade and white hair going a coppery orange shade.To check the colour, we always strongly recommend you strand test a small section of your hair – from root to tip - before applying to your entire head. To achieve the best results, please read the below Additional Information and the in-box instruction leaflet carefully. Remove product build-up from your hair prior to colouring with a clarifying shampoo or treatment. The colour will deepen over a few hours and days as it oxidises on your hair. The colour will deepen over a few hours and days as it oxidises on your hair. If your hair has been chemically lightened, it will affect the colour result. - Please always strand test the herbal colour from root to tip, to check the colour outcome before applying to all your hair. It is not recommended to use chemical lighteners on your hair after using this dye, unless it has faded or grown out. If you do want to try bleaching, please strand test first.