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Close your eyes. Think “jeans.” Now open. They were 501 Originals®, right? With a classic straight leg and iconic styling, they’re literally the blueprint for every pair of modern jeans—burned into the world’s collective cortex ever since Levi Strauss (the man himself!) introduced them in 1873. To this day they’ve never gone out of style. And they never will.
The original blue jeans
Our signature straight fit
A blank canvas for customization and self-expression
We made this garment with organically grown cotton
Designed with CIRCULOSE®, a blend of recycled denim, viscose and cotton
Hold the H2O: This garment was made using recycled water, which helps us to reduce our impact on this finite resource
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