10P - Pearl, What it is: Soft Color is a semi-permanent color foam formulated with direct dyes which produce intensive, vibrant results. Soft Color can quickly and easily be applied with a variety of application techniques! What it does: Effectively refreshing color and colored streaks between salon visits. Experimenting with new shades. Blending minimal grey hairs. What else you need to know: Conditioning color foam based on direct dyes with a pH value of 6.8. Reaches up to 80% of its total color intensity after only 5 minutes. Lasts for 6 - 8 shampoos. Ideal for salon and home use. Brilliant, vibrant color results. Quick and easy application with brush or comb without dripping or skin staining. Even color result on all hair structures. Non-alkaline, non-oxidizing, no ammonia. Soft Color with Panthenol provides volume and elasticity. 125ml can is usually sufficient for 5 - 6 applications.