<p><strong>What it is:</strong><br /> Give yourself the gift of irresistibly gorgeous hair with Joico LumiShine Permanent Hair Color. It&rsquo;s a permanent cr&egrave;me hair dye that comes in luscious reds, browns, blondes, purples, and more!</p> <p><strong>What it does:</strong><br /> When used with a quality developer, this permanent hair dye will give you a long-lasting, true-to-shade result. It penetrates the hair shaft to deposit pigment molecules within. The formula is enriched with ArgiPlex technology, which reduces hair breakage during the coloring process.</p> <p><strong>What else you need to know:</strong><br /> With just one application, you can get up to 100% grey coverage. As a bonus, LumiShine has a light, fresh fragrance that makes the coloring process as pleasant as can be.</p>