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Don Julio’s signature top-shelf tequila, named after the year founder Don Julio himself started his tequila business.
Don Julio Gonzalez began distilling his own tequila in 1942 when he was only seventeen years old. Within five years he opened his own distillery, naming it "Primavera" (meaning "Springtime"). He spent the next forty years refining his process and improving the quality of his brands. Seagrams came along and invested in 1990s, and Diageo acquired the entire operation in 2014. Today, they make their namesake Don Julio brand of fine Jalisco tequilas and several other Spirits brands in the Diageo portfolio.
Long a favorite of bartenders in exclusive clubs and gourmet restaurants, Don Julio’s 1492 Añejo Tequila 100% blue agave spirits has earned a solid reputation as a tequila-lovers tequila.
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