Behind every music hit is a video that seeks to convey the song through images while strengthening the artist's visual identity. Working with this audiovisual language can be an exciting challenge, as demonstrated by director Fred Ouro Preto, who has worked on pieces for artists such as Emicida and Xênia França, been recognized with an MTV Video Music Brazil award, as well as nominated for Best Music Video at the Berlin Music Video Awards. In this course, learn the process for making a music video from preproduction all the way to finishing up in postproduction. Fred teaches you to define concepts, find references, put together a script, and choose your film crew. Wrap things up by discovering how to create an effective publishing strategy.