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Learn how to design unique packaging by combining illustration and design to create characters with personality. Explore the fascinating world of graphic design, from the first contact with the client to the final presentation, including conceptualization, moodboard creation and logo development. Dive into the creative process, from initial sketches to digitalization and vectorization, using essential tools such as Illustrator and Procreate. Discover how to choose the ideal color palette, considering color psychology, to bring to life characters that reflect the essence of the brand.
Develop skills to effectively present your projects to potential clients. Learn how to create stunning mockups that highlight your work, perfect for displaying on platforms like Behance. Boost your portfolio and open doors to new professional opportunities by mastering negotiation techniques. This journey will allow you to not only expand your knowledge, but also experiment with your creativity to design packaging that captures attention and tells captivating visual stories.
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