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BackDetails Gym owners seldom reach the potential of the businesses they worked so hard to create, their dreams often beyond their working reality. This failure to achieve minimum financial success, the reason most new gyms close within five years, is because these new owners focus too much on the results and techniques of friends and groups who are already struggling and can’t fix their own businesses. This workshop is different. This workshop is about mastering the business skills it takes to run a financially successful training gym during the next ten years, based upon proven techniques from a number of highly successful gym businesses. Dan Kleckner and Justin Grinnell, master coaches and two of the most financially successful gym owners in the country, are combining to offer a powerful workshop on how to make money in this tough and competitive business. Topics will include: Employees: Learn how to run a successful internship program as well as how to hire and attract the best talent. Program Design: Maximizing the return per square foot of your gym. Facility Buildout: Learn the pod system and how to maximize equipment for your Semi Private Training. Memberships: How to price to attract your ideal clientele and maximize profit. Exit strategies: Selling your gym, profit sharing and what is next. Business Model: What is the best overall business model to deliver max profitability. The Future of the Fitness Business and holes in the market Marketing for the Over 40 Client: Understanding how to market and attract the high end clientele that can afford your services. As well as lead generation strategies for these clients. Running your business by the numbers: Financial Management of the Business and what KPIs to Measure. Effective Sales: Learn the most effective and scalable techniques to maximize your sales. Retention 101: Build lifelong fans. Mastering the Business of Fitness: How to create a business that allows you to take vacations and have control of your time and financial freedom. PLUS a Friday night social to connect with the speakers and fellow attendees! With strictly limited space and early bird pricing of only $149, we expect slots will fill quickly. So don’t wait! Price 4 weeks before event $199. ABOUT THE PRESENTERS: DAN KLECKNER, BS, TPI, ACSM-CEF Founder of Kutting Edge Fitness, which has three facilities in two different states Speaks nationally and internationally on the topic of fitness business based on his experience as a fitness business owner and how he has adapted and grown his businesses over the years, including the changes he made to survive the pandemic and continue to grow and thrive post-pandemic Mentors dozens of fitness business owners across the country, helping them to improve their businesses’ efficiency and profitability Considered an expert on the business of start-up gyms and the semi-private training model JUSTIN GRINNELL, CSCS, CPT, FMS 2, PnII Owner of State of Fitness, an 11,000 square foot training facility in East Lansing, Michigan President of Jackson State of Fitness, a corporate fitness division servicing 5,000 employees in Michigan, Nashville, TN, and Chicago Creator of State of Fitness University with over 400 graduates National Speaker for Thomas Plummer and the National Fitness Business Alliance PRICE: Early Bird Registration Price: $149 (Register 4 weeks prior) Pre-Registration Price: $199 WHEN: Friday December 6, 2024 10:00am-5:00pm *Registration and Check-in Begins at 9:30 AM.* Saturday December 7, 2024 9:30am-12:00pm WHERE: Perform Better 1600 Division Road West Warwick, RI 02893 (401) 499-6762 HOTEL RECOMMENDATION: Hampton Inn Coventry-Warwick Area 850 Centre of New England Blvd Coventry, RI 02816 401-823-4041 ** Discounted rate of $105 per night. Please use the discounted booking link provided or mention "Perform Better" while booking over the phone. Cut-off-date is 11/5/24. Room Blocks are limited availability. No guarantees. Hotel may become SOLD OUT at any time.
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