Discover the elegance and innovation of the Samsung The Frame QLED 4K Smart TV, where technology meets artistry. This isn't just a television; it's a transformative piece of art for your living space. With Art Mode, The Frame showcases a curated collection of art or your own photos, updating to keep your decor fresh and inspiring.<br /><br />Powered by Quantum Dot technology, The Frame delivers a cinematic color palette, with 100% color volume ensuring vivid, true-to-life hues at any brightness level. The Anti Glare Matte Display enhances viewing by reducing reflections, offering an art-like canvas feel that captivates, whether you're admiring art or watching content.<br /><br />The Frame’s True Dolby Atmos sound envelops you in a cinematic audio experience, with multi-directional, lifelike sound that heightens every moment. Coupled with features like Motion Rate 200 for smooth action scenes and 4K Upscaling for unparalleled clarity, every detail is presented in exquisite quality.<br /><br />Designed with your lifestyle in mind, The Frame includes smart features like Adaptive Picture, which adjusts settings based on ambient light and content, and AI Auto Game Mode for optimized gaming experiences. Its elegant design is complemented by the One Clear Cable & One Connect Box for a clutter-free setup, and the innovative SolarCell One Remote, made with recycled materials and powered by light.<br /><br />The Frame by Samsung is more than a TV; it's an experience that blends seamlessly with your interior, offering both a gateway to premium entertainment and a canvas for art, making your living space as dynamic and vibrant as your life. [ Art Store ] Access world-class art from your TV Bring world-famous artworks into your home, with over 2500 classic and modern artworks from museums such as The Louvre You can display your selection on The Frame when it's turned off. [ Anti Glare Matte Display ] Display your artwork to a gallery standard. The Anti Glare Matte Display spectacularly scatters light to help create a premium matte finish that looks almost as good as a real canvas whilst reducing distractions when you're watching TV. [ Customisable Frames ] The Frame can be customised to match the style of your home. With a choice of colour options and bezel shapes, you can find the perfect complement to your space and watch your TV seamlessly blend in. Customisable Frames sold separately. [ SolarCell One Remote ] Keep your coffee table clutter-free with Samsung’s SolarCell One Remote for easy control of your compatible devices. Partly made with recycled plastics and powered by sunlight and indoor lighting, you'll never need disposable batteries again.