Powerful, smart and destined to impressSee 4K pictures with incredible depth and sharpness, and enjoy a fast Smart TV experience powered by the advanced alpha 7 AI Processor Gen8.* *Image quality dependent on source material. Bringing TV images to life, frame-by-frame See pictures with enhanced detail and clarity. Designed to improve the appearance of SD and HD content, 4K Super Upscaling works frame-by-frame to help everything you watch look incredible.**Image quality dependent on source material. Colours come alive in 4KImmerse yourself in 4K scenes with vivid colour accuracy and crisp detail. Experience a stunning range of shades and tones from images that can appear as natural as the real world. Sync your TV to your voiceGet personalised recommendations, just by asking. AI Voice ID recognises the unique signature of each voice to curate tailored viewing for everyone at home. Just press the remote's AI Button to get started.**Depending on language, voice clarity and available content or source material, voice commands may not always deliver or respond to the requested command. See it, just the way you like itCustomise your viewing experience, the easy way. Choose your favourite images from the TV's selection and AI Picture Wizard will analyse your preferences to create your ideal sharpness, contrast, and colour settings. Hear it, just the way you love itEnjoy sound, tailored just for you. Choose the audio you like from a selection of sound clips on your TV and let AI Sound Wizard create a customised profile tuned to your preferences. AI Sound Pro Stunning virtual 9.1.2-channel surround sound Extra power for your soundAmp up your experience. Dynamic Sound Booster enhances and refines TV sound so you can enjoy dynamic, impressive audio. Claim the champion's titleRace into smooth high-speed gameplay from ALLM and let eARC deliver amazing sound in sync with the onscreen action. Add more magic to movie nightTransform your home into a movie theatre. With FILMMAKER MODE™, you can enjoy movies as they were meant to be seen, with magnificently accurate colour and contrast.**FILMMAKER MODE is a trademark of UHD Alliance, Inc. Key Features LG NanoCell technology for vivid colour and sharp 4K picture. Immerse yourself in a quality picture with the alpha 7 AI Processor 4K Gen 8 webOS smart features, including AI Search, AI Picture Wizard, Google Cast & Apple AirPlay 21 Add more magic to movie night with FILMMAKER Mode™ and HDR10 Pro2 Home to popular streaming services, including Netflix, Apple TV+, Disney+, and LG Channels3 1. Requires a Wi-Fi network. A subscription service may be required. Services are subject to change. Acceptance of terms and privacy policies is required to use smart  features."2. High Dynamic Range content required for this function.3. Internet connection, subscription and data charges may apply. Separate terms and privacy policy apply to Smart TV apps. Failure to accept the terms app may result in inability to use the app. Content and third party services will vary from time to time without notice.