Eco Style Olive Oil Styling Gel makes it easier for you to get the style that you want. It provides your hair with maximum hold and a healthy shine. This professional styling gel contains 100 percent pure olive oil to naturally retain moisture. The weightless formula allows the portions of your locks that don't have gel on them to retain their natural bounce for a more lively look. The product does not flake off. It imparts UV protection so your hairdos do not become brittle in sunlight.