It was in 1996 that STARCOW opened its first doors in the Parisian suburbs, in the 95 north of Paris. Pioneers of Streetwear in France and the first brand to mix the Skate and Hip Hop worlds, the store developed quickly and very quickly the teams decided to settle in the capital. At the time, the Internet was not as present as it is today, and STARCOW strived to find and import products not distributed in France. Allowing an entire generation to access pieces that were then unobtainable, the shop quickly acquired great recognition trom its trench and foreign peers. Four years after this opening, the STARCOW brand appeared in the Halles district, hub and nerve center ot Parisian Hip Hop and Skate culture. It was then that it decided to differentiate itself by offering an increasingly sophisticated selection. This year will be the first time Saucony and Starcow collaborate on a signature sneaker. The collection features two Omni 9 exclusive colorways, with the first being on the Omni 9 OG silhouette and the next on the upcoming Omni 9 Armour.
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