Based out of Northern California in the bay area, Hella grip was started by riders for riders. Hella Grip has many different grip tape designs and colors to give you a wide variety to choose from. This design is the "Icebox" which is 100% Made in the USA and is a top quality high end Grip Tape. Made of Premium Quality Silicone Carbide Grit Formula that provides great traction, but won't wear out shoes. Featuring a Tear Proof-Water Proof PVC Liner and highly aggressive weatherproof adhesive. Hella Grip is extremely durable and built to last. New Hella Grip size is 7" wide and 24" long which is a perfect fit for almost any deck on the market!