Who says happy hour has to wait? With island vibes baked into every thread, Cocktail Hour turns any moment into a toast-worthy occasion. Morning mimosa? Approved. Noon mai tai? Encouraged. Midnight piña colada? Obviously. Slip it on and let the world adjust its schedule to your party. Introducing the Button-Up 2.0 — same bold attitude, brand new feel.We leveled these shirts up with a softer, cotton-like fabric that moves with you. Designed with added stretch and a slightly roomier fit through the chest and waist, the Button-Up 2.0 is breathable, moisture-wicking, wrinkle-resistant, and packed with UPF 50+ protection. This is a shirt that doesn’t just look good — it feels good, too. It's built to keep you comfortable, frequently complimented, and ready for whatever’s next.