The undisputed, highest hold, hardest working styling clay for men The all-day-hold, Forte flagship styling clay that stays triumphant through wind, humid weather and workout sessions – the true game-changer for guys with unruly, hard-to-manage hair.The hardest working, longest lasting hair clay you’ll ever experience — it’ll hold your hair up, quite literally, all day long. Crafted with hair-health ingredients like argan oil, shea butter, castor oil, and bentonite clay to nourish your hair as you style. The clay is infused with our signature cardamom & patchouli scent, perfect for close encounters. Life’s too short to have boring hair. And with this Texture Clay, you can say goodbye to bad hair days for good.