Joico Lumishine Permanent Creme Color 74ml/2.5 oz Transform your hair color experience with Joico Lumishine Permanent Creme Color—a salon-quality formula powered by ArgiPlex Technology to deliver rich, long-lasting color with up to two times the shine of untreated hair. Whether you're a professional stylist looking for consistent results or a DIY hair color enthusiast wanting flawless, fade-resistant color at home, Lumishine is the solution you’ve been searching for. With its advanced conditioning complex, Joico Lumishine deposits vibrant color and nourishes and strengthens each strand, reducing breakage and leaving hair feeling silky, soft, and healthy. Benefits & Features Superior Shine & Radiance – Enjoy up to 2X the shine compared to untreated, damaged hair. Fade-Resistant, Long-Lasting Color – Stays vibrant for up to 30 shampoos. Stronger, Healthier Hair – Infused with ArgiPlex Technology for 100% replenished and restrengthened strands. Deep Conditioning Formula – Locks in moisture, softness, and luminous shine. Easy-to-Use Application – Designed for both professionals and at-home users. Versatile Shade Range – Choose from a full spectrum of pre-blended, intermixable shades. Pleasant Fragrance – A calming blend of bergamot, iris, and sandalwood makes coloring a more enjoyable experience. What Makes It Stand Out? Not all hair colors are created equal. Joico Lumishine Permanent Creme Color goes beyond just adding pigment—it’s a game-changer in hair health and vibrancy. ArgiPlex Technology is the secret weapon, combining Arginine, patented conditioning ingredients, and protective lipids to restore strength, reduce breakage, and extend color longevity.  Unlike traditional permanent hair color that can weaken and dry out hair, Joico Lumishine infuses each strand with deep moisture and a reflective, glass-like shine. It’s salon-tested and stylist-approved, ensuring predictable, consistent results with every use. Say Goodbye to Hair Color Disasters Tired of dull, lifeless color that fades too fast? Lumishine locks in intense, long-lasting vibrancy. Struggling with hair breakage and dryness after coloring? This formula strengthens and hydrates your hair as it colors, so you never have to compromise health for beauty. Want a simple, easy-to-apply formula? Whether you’re a pro or just getting started with at-home coloring, Lumishine’s creamy, no-drip consistency makes application effortless. Need a hair color that smells good? Say goodbye to harsh, chemical odors. Lumishine is pleasantly scented with notes of bergamot, iris, and sandalwood. Directions Prep: Wear gloves. Mix Joico Lumishine Permanent Creme Color with Joico Lumishine Developer (1:1 ratio). Apply: Full color: Apply from roots to ends. Root touch-up: Focus on new growth, then blend. Process: Leave on for 35–45 minutes. Rinse & Style: Rinse with lukewarm water until clear. Shampoo and condition with Joico K-PAK Color Therapy. Style and enjoy vibrant, healthy hair! Specifications Product Type: Permanent Creme Hair Color Technology: ArgiPlex Technology for enhanced shine and strength Shine Enhancement: Up to 2X more shine than untreated, damaged hair Longevity: Up to 30 washes without fading Application: Professional-use and DIY-friendly Fragrance: Bergamot, iris, and sandalwood for a fresh, salon-like experience Available Shades: Full spectrum of intermixable, pre-blended colors Official Color Chart & Guide: Click here to download If you’re serious about healthy, vibrant, long-lasting hair color, Joico Lumishine Permanent Creme Color is the solution. Whether you're refreshing your look or switching up your shade, this innovative formula delivers salon-quality results—without the damage.