Cemented in sneaker history. The Jordan 3 continues to be one of the franchise's most beloved silhouettes. As the first model to feature a visible Air unit and debut the Elephant Print they set the tone for future Jordan releases. Although the AJ1 will forever be a classic and the AJ2 remains a low-key banger it was the AJ3 which became the first sneaker to cement the Jordan brand into culture. The return of the Air Jordan 3 'Black Cement' is a sweet trip down memory lane, its classic list of specifications remastered in all their smooth leather, iconic Elephant Print panelling and Fire Red glory. We know you know your way around these.