Coolers are heavy and awkward. Planning a trip and leaving room for a bulky, empty cooler is tough, so HALF RACK™ refined the cooler as we know it. This cooler can fit in the back seat of your car. It's built to withstand the toughest environments, making it the ideal companion for anything outdoors. The hassle-free opening ensures that you can access your chilled goods effortlessly. The fully insulated design ensures extreme ice retention, keeping your drinks and food icy cold for extended periods, even in the scorching heat. Crafted from top-quality, food-safe, and odor-resistant materials, this cooler is the perfect blend of functionality and reliability. In a saturated market of outdoor products, it can be hard to connect with a brand that inspires care and creates products that deliver. HALF RACK™ designs smart, functional gear to enhance your time in the outdoors.