Carefully curated natural ingredients add volume without weighing hair down. The plant power in Pumped Up includes:VITAMIN B5Aka pantothenic acid or panthenol, it’s a humectant, penetrating the cuticle where it attracts moisture to plump the shaft. The result: amped up volume with hydration.RED GRAPE EXTRACT No hangovers here. Infamous for its super protective antioxidants, red grape is hydrating in haircare.FIG + MANGOSTEEN EXTRACTSA blend of fig extract, from fruit rich in magnesium and vitamins C and E, and super-fruit mangosteen extract support optimum hydration and oil-free hair moisturization.SLMI (SODIUM LAUROYL METHYL ISETHIONATE)Derived from coconuts this mild, water-soluble surfactant gives Pumped Up Volumizing Shampoo that lather and cleansing action, enabling Noughty to produce high performance shampoos that are 100% sulfate-free.