Make your lipstick work for you again! Bye-bye cracked, lined, thin lips. Hello insanely kissable, luscious pout. PrimeLip Lipsticks are infused with moisturizing squalane to hydrate and smooth the skin, diminishing the appearance of fine lines. Cruelty-free & hypoallergenic. Shade range especially developed for women over 50. Smooth,one-glide application. Slay with confidence.