Richly Pigmented. Skin-Loving Formula. All-Day Wear. Meet Pure Precision Eyeliner! Our first-ever eyeliner combines clean beauty with skincare benefits. It delivers rich, long-lasting pigment that won’t smudge or settle into creases. Available in three versatile shades, its creamy texture glides on effortlessly, and is  waterproof, smudge-proof, and versatile enough to wear alone or build up for a smoky look. Experience eyeliner that truly cares for your skin!