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A luxury baby bag, for parenthood in style. The Luxe Ari convertible backpack is crafted in high quality and full grain pebbled leather with bespoke brushed brass gold alloy hardware and a foil emboss logo. The leather outer features a top handle, two front pockets, a zipped back pocket and two adjustable back straps for ease of wear. The interior features seven internal compartments and wipeable custom lining.
Our most popular style, this award-winning baby bag is renowned for its style, functionality, and versatility.
Wear your Ari however it suits you: as a tote with the top handle, attached to a pram with added pram straps (sold separately), as a backpack with two straps or converted into a satchel with one strap. For optimum organisation, pair with essential accessories like pouches and a change mat (sold separately).
The Luxe Ari is named after Sophie’s first child, who is the reason Alf the Label was created!
Watch the Luxe Ari bag tour here.
Still deciding between the Luxe Leather and Vegan Leather Ari? View our comparison guide here.
Voted "best changing bag design" in the Junior Design Awards UK in 2020/21, 2022, 2023 and 2024, and showcased on the NYFW runway, there's a reason the Ari style continues to be our most loved convertible bag.
Searching for an Ari in Black/Gold? Discover Ari's next evolution, the Signature Luxe Ari.
Save on Luxe Ari with a Alf the Label promo code
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