Oven-baked perfection. We started out with the goal of creating a wholesome potato crisp with all the oven-fresh goodness we could bake into it. We ended up with a satisfying snack that contains less fat than our regular potato chips. But as good as our baked crisps are they taste even better. Like all our Herr's® snacks, Herr's Baked Crisps are made from the choicest ingredients available and delivered fresh for your snacking pleasure. I know you'll enjoy eating them as much as we enjoy making them. President/CEO - Ed Herr