Wax is far from dead. In response to the constantly evolving raw materials market, we have made a color adjustment to ensure greater consistency in our blend. The blend remains the same but with a new black color instead of the previous light blue color. We happen to love wax. So much so that it was our goal to make a wax that’s completely fortified using silica (SiO2) ingredients rather than carnauba wax. By doing this detailers can benefit from the superior protective properties of silica which far outlasts carnauba wax. How? Silica isn’t vulnerable to heat and detergents like a carnauba wax so it will always protect your paint longer! What’s cool is this stuff can be applied in direct sun and sets up perfectly making it the ultimate wax for those dealing with the elements. Your ride will look, Cherry, guaranteed. How do you apply? By hand using a blue microfiber applicator  Dual Action polisher with ANY soft foam polishing or finishing pad.  How do you maintain? Whether you use Cherry silica wax as stand-alone protection OR as a topper to a ceramic-coated vehicle, always wash using our Shift Soap.  Use our Clutch silica spray every 2-3 months to keep the layer of Cherry performing its best.   For maximum slickness, gloss, and water beading - use our Punch-It synergy spray after each weekly cleaning.   PRO TIPS: If applying in direct sun only apply to (2) panels and then wipe off. If applying indoors or shade, apply to the entire vehicle and then remove.  Use Throttle detail spray to remove any stubborn residue. Use Cherry as stand-alone protection, or ceramic coating topper, or pair with our Burn Out reconditioning cream OR Slick Back Primer Polish for the ultimate silica-based combo.   FAQ's Q - What is the proper use of Cherry? A- Cherry can be used as stand-alone protection OR it can be applied on top of our Burn Out reconditioning cream or Slick Back Primer Polish for an amazing silica-based combo OR it can be used as a ceramic coating topper when performing maintenance on a ceramic coated vehicle.  Q - How much would I use per car? A -  Maximum of 2 oz per vehicle. This bottle will easily do 6 mid-size cars.  Q - Why does it cost more than regular wax? A - The cost is strictly due to the amount of silica and inorganic chemistry used in this unique blend. These materials are more expensive than the raw materials that make up traditional waxes and sealants.   Q - How long does it last? A - You can expect at least 6 months of protection from a layer of Cherry silica wax with proper maintenance. Boost the layer of silica wax with our Clutch silica spray every 2-3 months to maintain maximum hydrophobic capabilities.  Q - How much silica does it have? A - Cherry contains 30% silica.  Q - Why would I use this over regular wax? A - Cherry is MORE hydrophobic, slicker, and WILL NOT break down with heat and surface temperature. It may be applied in the direct sun. Q - Is Cherry safe to use on gel coat (boats)? A - Although Cherry is safe for gel coat we recommend using our Ceramic Cleaner Wax OR Daddy-O paint sealant.  Q - Is Cherry silica wax or Daddy-O sealant the most durable protection for winter months when facing heavy rains, snow, and salted roads?  A - Cherry is not the best against harsh winter months conditions like salted roads and other elements that come with winter. You might automatically think it would because of the silica but the silica in Cherry has different benefits rather than being superior in its protection over our Daddy-O sealant. The highlights of Cherry are excellent self-cleaning abilities and a very unique crystal-like shine. Daddy-O holds up better in winter months. The resins in Daddy-O are highly durable and this product leaves more of a warm carnauba wax-like glow on the paint. The only catch is if your vehicle is ceramic coated - you will want to stay with the same silica-based products to partner with the self-cleaning abilities of the ceramic coating. If you introduce Daddy-O you’re going to change the function of that ceramic coating and during summer months the vehicle will attract more dust and get dirtier faster like traditional wax/sealed vehicles do because the finish has a microscopic “tackiness” to it.