Bellate Permanent Hair Color Creme 3.38 oz ( 100 ml ) Italian professional hair color creme, infused with Keratin, Argan Oil, and Collagen. This range spans over eleven different pure tonalfamilies including cool toned Naturals and an ultra-cool, blue-green based Ash and Intense Ash family that makes controllingunwanted warmth so easy.Benefits: Prevents damages to the hair natural structure, protects scalp, defends from external agents thanks to its anti-pollutingsubstances and gives extremely shiny, bright and twice as strong hair.Active Ingredients:Nio-protect technology: innovative combination of active ingredients contained into niosomal vesicles. It actively protects hair cellsfrom damages during the chemical service. Nio Protection System: mix of amino acids with anti-pollutant and anti-aging properties: Phytoceramides: Enhances hair barrier function, improves and strengthens the hair structure Soy Isoflavones: Stimulates cell turnover and keratin renewal; N-acetyl Cysteine: Precursor of biological defenses with respect to external aggression. Liquid Crystal Emulsion – promotes excellent distribution of hair colorant in the tint and rapid diffusion inside the hair follicle. Mix of Pure Pigments – pigments are selected so as to extract only those performing better and with the highest degree of purity. Three dimensional color, while ensuring total coverage of white/gray hairs, while giving an extremely natural effect. *PPD, SLS and SLES free.