Robert Earl Davis better known as DJ Screw, was a Houston DJ and theinnovator of “screw”. The hallmark slowed down and chopped style of musichelped shape Houston’s hip hop culture and is now famous throughout therap industry.DJ Screw began slowing down tunes in 1990. What started as specialmixes for friends, quickly gave birth the screwed movement. He beganbuying records, mixing them and invited some MCs to rap over the songs.This group of MCs would become the Screwed Up Click under Davis’leadership.Throughout his career, Davis released over 200 mixtapes and grew a cultfollowing of listeners known as ‘screwheads”. He was recognized as anofficial Texas Music Pioneer by former Texas Governor Rick Perry for hisgreat influence on the industry.Robert Earl Davis died in the year 2000 at the age of 29. His legacy liveson through his music and various annual events held in his honor.In 2019, following the death of DJ Screw’s father Robert Earl Davis Sr,Exotic pop presented the release of the limited edition soda to the familiesin honor of both men. DJ Screw’s Cotton Candy Blue Soda tastes like cloudof freshly, slowly spun cotton candy from a Texas state fair.