Made of organic, brown rice kernels, our Rice Puffs have been air popped for a delicately crispy texture. Containing only one ingredient, this is arguably the healthiest cereal you can find! Whole food-diet approved, vegan, and no sugar added, this cereal is 100% whole grain. We're big on delicious, nutritious breakfasts to start the day—that's why we created this tasty, organic, non-GMO cereal that's good for both people and the planet. Our unique EcoPac is a larger, recyclable bag without the box, which helps us to eliminate unnecessary waste, and allows us to pass the savings on to you, offering you the best value for money.