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<p>Please note this is a pre-order item due for release 6th September, 2024</p>
<p data-mce-fragment="1"><strong data-mce-fragment="1">Assai Obi Edition</strong></p>
<ul>
<li>Assai Records Exclusive Japanese Inspired Obi Strip*</li>
<li>Limited to 300 copies*</li>
<li>Obi Strip <strong>signed</strong> by Rex Orange County*<br>
</li>
<li>
<span style="color: #000000;"><b><i>Smores </i></b></span>Colour Vinyl<br>
</li>
<li>Hand-numbered* <br>
</li>
</ul>
<p data-mce-fragment="1"> *<strong data-mce-fragment="1">Exclusive to Assai Records</strong>, limited to 1 copy per customer/address. No supply to resellers. <strong data-mce-fragment="1">Cancellation admin charge £5.00 to resellers</strong>. <br></p>
<p data-mce-fragment="1"><span style="color: #ff2a00;"><em><strong>Restricted to UK and US orders only.</strong></em></span></p>
<p>Tracklist:</p>
<p>1. Alexander<br>2. Guitar Song<br>3. 2008<br>4. Therapy<br>5. 4 In The Morning<br>6. Jealousy<br>7. The Table<br>8. Pure<br>9. One of These Days<br>10. Carrera<br>11. Much Too Much<br>12. Sliding Doors<br>13. Lost For Words<br>14. Look Me In The Eyes featuring James Blake<br>15. New Years<br>16. Finally</p>
<p>Rex Orange County announces his new album The Alexander Technique for release on September 6th via RCA Records. The album was produced entirely by Rex himself alongside Teo Halm (Rosalía, SZA, Beyoncé) and Jim Reed, the latter a member of the Rex Orange County touring band since its inception, in addition to James Blake who produced and features on “Look Me In The Eyes.”</p>
<p>To coincide with the announcement, Rex is sharing two new singles with accompanying music videos, "Alexander" and "Guitar Song," that showcase two distinctly different sides of the album. Album opener "Alexander" arrives with a Nick Walker-directed music video that introduces the inspiration for the album's title while the video for "Guitar Song" features footage of Rex filmed by Alexandra Waespi at Decoy Studios in England during the album's creation.</p>
<p>The Alexander Technique is named for a therapeutic practice in which back pain is treated in order to address deeper health problems, and it’s an apt name for Rex's most raw album to date: what may have begun as a simple exercise in changing the purview of his writing ended up becoming his most confessional, open-hearted album. Stripping back his sound to a skeletal mixture of stream-of-consciousness R&B and indie-folk, while retaining the orchestral lushness that’s become his trademark, The Alexander Technique marks the beginning of Act Two of Rex Orange County's career: a new chapter on which he lays everything bare, no matter how painful that might be.</p>
<p>“The Alexander Technique is very much a look into my own brain and experiences over the last few years – it’s almost a diary,” he says. Longer than any project he’s ever made and more musically varied, The Alexander Technique was made over a matter of years, started before and finished after 2022’s WHO CARES?; listening to it feels like watching an artist grow in real-time, and face all the attending growing pains that come alongside. “I’ve made a lot of love songs over the years, and I feel as though this is the first time I’m trying to make a project about everything in life. In my mind, it’s exactly what I’ve always wanted to make.”</p>
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