This EXPERT Volumizing Shampoo has been formulated with Bond Bodifying Technology which increases the diameter and elasticity of hair strands, giving your hair up to 24 hours of voluminous shine. Enriched with volume-amplifying ingredients like Rice Milk Protein, which boosts smoothness and adds an instant lift as well as Peptides to prevent breakage by increasing moisture and making hair thicker, this shampoo ensures your hair stays strong and full of life all day.