Where past meets future. The second edition of L00P emerges in stainless steel, created by URBNMNKY-SYSTMS, Urban Monkey's division for experimental lifestyle accessories. This collectible explores the infinite space between binaries: [PAST] [FUTURE] to emphasize the PRESENT MOMENT expressing time as an ornament, through modular and parametric design detailing.LOOPUrban Monkey's first venture into experimental accessories - an analog+digital watch, released in three variants: Moon, Astro, and Origin. Designed as a collectible art piece, it explored our perception of time through messages like "Keep Moving Forward", "Be here now" & "Don't let time govern you". The collection's resonance was unprecedented, selling out in 40 minutes. Its campaign revolutionized product presentation in India, by blurring reality and simulation through detailed 3D world-building.URBNMNKYSYSTMSA sub brand within Urban Monkey focusing on experimental, hyper-functional accessories. Its vision is to create an ecosystem of objects that plug into each other to form a whole, while also retaining their individual characteristics. This modular approach embodies continuous evolution, where each product is part of a larger adaptive system.