Unlike most collagen supplements, WillPowders AWARD WINNING Swiss Bovine Collagen Powder is comprised of highly bioavailable Type I and Type III collagen, aiding increased absorption for maximum benefit. Collagen makes up a third of all protein in the human body. It is important for connective tissue in joints and skin, bone and cartilage. Collagen comprises amino acids, particularly abundant in proline, glycine and hydroxyproline. These amino acids have antioxidant and anti-inflammatory effects.  Collagen supplementation has been found to reduce skin ageing, with a positive effect on wrinkle reduction, skin elasticity and hydration. It also has promising effects on dermal density and wound healing. Collagen is said to be the “glue” that holds our bodies together. In our youth, our body produces all the collagen it needs, allowing for firm skin, supple joints, and strong bones. However, production levels start decreasing after you turn 30, gradually leading to physical signs of older-looking skin, thinner hair, brittle nails, stiff joints, and slower recovery from physical activity.  In addition, the reduction in collagen results in hormonal changes, as well as increasing the negative effects of drugs and alcohol, consumption of hydrogenated oils, sugars, and processed foods, exposure to chemicals and radiation, and stress. Therefore, supplementing daily with a high-quality collagen powder supplement is a steadfast way to get ahead of the most common signs of ageing.  As we age, not only does collagen change in our body, becoming disorganised in its composition, we also produce enzymes that degrade it. This can lead to some of the physical signs we associate with ageing: wrinkles, thinning, loss of elasticity and reduced hydration. Beyond this, the amino acids have other beneficial effects. For example, glycine is an inhibitory neurotransmitter and when taken orally, is believed to have a role in central nervous system transmission. There is some evidence that it may improve sleep and have cardioprotective properties due to its effect on lipid metabolism.