Face-framer. Game-changer.  Groom your brows and get a natural tint with our light-hold formula made with conditioning plant-based waxes and butters. Flake-proof, foolproof, and easy to use, a tapered applicator allows for precision, while our buildable formula coats hairs for the appearance of thicker, fuller, natural-looking brows.  Featured Ingredients:  Cocoa Seed Butter, Shea Butter, Coconut Oil, and Jojoba Oil: Condition brow hairs to keep them soft and flexible.  Carnauba Wax and Sunflower Seed Wax: Add structure to help define, groom, and condition brow hairs.  Elderberry Extract (Sambucus Nigra Fruit Extract): A superfruit extract rich in phytonutrients and antioxidants that protect and condition. Beyond Clean:  Safer Ingredients: No cyclic silicones and no retinyl palmitate (vitamin A), which may be linked to harmful effects to human health. Brilliant Brow Gel is formulated without polyacrylamides, PEGs, and ethoxylated polymers. In their place, we use sunflower wax (refined and filtered) as well as polyglyceryl-3 polyricinoleate, an emulsifier that is derived from plant-derived resources.  Sustainability: ~49% of the plastic in this product is composed of post-consumer recycled (PCR) resin.   Stringent Screening & Safety Testing: We test each batch for heavy metals to ensure it meets our strict safety measures. Each and every ingredient in this formula was screened and assessed against 23 safety endpoints like carcinogenicity and reproductive harm.  Vegan  Which shade is best for you?  Light: Neutral beige for light to dark blonde and strawberry blonde hair.  Medium: Neutral medium brown for light to medium brunette hair.  Dark: Neutral deep brown for dark brunette hair.  Soft Black: Cool soft black for deep brunette to black hair.