No Ammonia, No Peroxide, and No Alcohol. Adore’s exclusive formula offers a perfect blend of natural ingredients providing rich color, enhancing shine, and leaving hair soft and silky. Available in 64 shades. Quick and Easy to Use: Achieve salon-quality results at home with our user-friendly formula. Our hair dye applies smoothly and evenly, ensuring a hassle-free coloring experience. Free from Harsh Chemicals: Adore's hair dye is free of alcohol, peroxide, ammonia, and other toxic chemicals, making it gentle on your hair and scalp. Vegan & Cruelty-Free: Embrace a compassionate choice with Adore's plant-based, vegan, and cruelty-free semi-permanent hair dye formula Made in the USA: Proudly made in the USA, our hair dyes ensure high-quality standards and safety in every single bottle   HOW TO USE: Shampoo and towel dry Apply color thoroughly, starting 1/8" away from the scalp. Process the hair with heat for up to 15 minutes for best results. Shampoo and rinse hair thoroughly.