In 2020, Travis Scott graced the cover of Forbes magazine's 10th annual "30 Under 30" issue. Scott is among the highest-paid rappers in the music industry, and as of 2021, his net worth is reported to be $60 million. Scott enrolled at the University of Texas in San Antonio, but he ultimately decided to drop out in his second year to focus on his music career. He moved to Los Angeles and started recording music, and that was when he got the attention of some of the most famous names in rap. According to Ace Showbiz, T.I. heard one of the songs Scott recorded and invited him to a studio. T.I. then wrote a verse for another one of Scott's songs titled "Animal." Kanye West also took a keen interest in Scott and started working with him. Scott's persistence in pursuing a music career was what made him famous. Hold That Heat, Scott's new album was chosen as the title for this artwork to mark a tribute to his most recent work and inspire everyone.