When Life and Death is a matter of seconds Don't waste time panicking because your unsure of what to do, be prepared to save yourself or loved ones in the case of a choking emergency. Don't Let Your Child Be Next Choking is a leading cause of death in children.Everyday 13 people die from choking.Choking leads to 100,000 visits to the ER yearly. More people die from aspirating than die in fires, drowning, or accidental shootings. Leading cause of accidental deaths in persons over the age of 65. How Much Time Do You Have While Choking? 0-4 minutes: Brain Damage possible. 4-8 minutes: Irreversible Brain Damage. 8-11 minutes: Brain Death. Average emergency response time is 9 to 12 minutes. AirwayClear works in under 20 seconds.