Our Coconut toothpaste is gentle, effective and we are proud to say it has zero ingredients “discovered by NASA”. We prefer trusted ingredients versus trendy. Calcium carbonate and theobroma cacao (derived from chocolate) are a proven re-mineralizing powerhouse combo, infused with Natural organic coconut flavor and xylitol for what we believe is the best oral care combination of safety and efficacy on planet earth. (not the moon). A little goes a long away! Our tube should last 30-45 days when using the recommended serving size of a pea sized amount.