<p><b>What it is:</b> A clean shampoo that uses coconut-based surfactants to gently remove buildup and create a perfect foundation for styling with natural movement.</p><p><b>Who it's for:</b> All hair types and textures.</p><p><b>What it does:</b> This gentle daily cleansing shampoo removes build-up from the roots, hydrates and strengthens hair while giving you a nourishing fresh start. It creates the perfect foundation for any style or beautiful, healthy air dry.</p><p><b>Key ingredients:</b></p><p>- Botanicomplex™: a blend of potent botanicals featuring ginger root, frankincense, grape extract and walnut to promote scalp restoration and long-term protection against antiradicals while preserving hair color</p><p><b>How to use:</b> Soak hair and massage shampoo into the root. Rinse out thoroughly or shampoo a second time for a salon-grade cleanse.</p><p><b>Pro tips:</b> For the best cleanse, make sure your hair is completely wet. To get that lather going, splash your head with a touch more water before rinsing or adding more product. Pay extra attention to the back of your head—really get in there. This is usually where most build up occurs.</p>