What It Is: A hydrating matte lipstick that smooths, plumps & blurs lips for 16HR comfortable wear and velvety, high-impact color in a single swipe. What Else You Need to Know: This lipstick provides 16 hours of hydrating, comfortable wear and delivers high-impact, full coverage color that stays true without the need for touch-ups. This transfer-proof formula smooths, plumps, and blurs lip lines leaving lips hydrated, vibrant, and sculpted. Key Ingredients: Hyaluronic Acid: Plumps, hydrates and reduces the appearance of fine lines Vitamin E: Helps protect and promote lip healing Grape Seed Oil: Promotes moisture retention and leave lips feeling silky How To Use: Define the Cupid’s Bow by aligning the lipstick with the edges of the cupid bow and sweeping the color toward the center of the lip. Using even pressure, press the bullet to both the upper and lower lips. To distribute color evenly, press lips together. For a more defined lip look, line lips with a complementary shade of Caviar Perfecting Lip Liner before or after lipstick application. Pro Tip: Lightly set lipstick with Translucent Loose Setting Powder for increased staying power. Follow with a second coat of lipstick to bring back the color and finish of the lipstick.