Show your appreciation for our troops and the Detroit Lions with this 2025 Salute to Service 9SEVENTY Adjustable Hat from New Era. This hat features COOLERA® technology that wicks away sweat, keeping you cool and dry whether you're cheering from the stands or on the go. The embroidered team logo and U.S. flag patch proudly display your support for both the Detroit Lions and our servicemembers, making it a meaningful addition to your wardrobe. The NFL does not profit from the sale of Salute to Service products. Charitable contributions are awarded by the NFL Foundation to the NFL's Salute to Service nonprofit military partners.